SIG SAUER® Signs on as Title Sponsor of ‘Elite Tactical Unit: S.W.A.T.’

Published Date: 2/21/2013
Special police operators battle for title, materials for their departments

EXETER, NH (January 2013) — SIG SAUER® has signed on as a title sponsor of “Elite Tactical Unit: S.W.A.T.,” a law enforcement reality show featuring 14 real S.W.A.T. operators competing in challenges.

The 13-week original series, which begins airing in January on Outdoor Channel, features competition between special weapons and tactics operators who are vying for $10,000 along with more than $100,000 in cash and equipment for their departments.

The show provides viewers a glimpse into the mentally rigorous and physically dangerous conditions that professional S.W.A.T. teams are faced with, covering a variety of tactical disciplines from high-risk helicopter rescue missions to close quarters combat.

The S.W.A.T. operators are divided up into two seven-person teams—the Blue Team and the Black Team—as they use weapons from the SIG SAUER Armory to compete in weekly team elimination challenges until two individuals remain. The final two S.W.A.T. operators then go head-to-head in the finale for one last extreme mission.

“We are approached on a regular basis about sponsoring various reality shows, but most of them don’t meet the standards to which we hold the SIG SAUER brand,” said Bud Fini, SIG SAUER vice president of marketing. “Elite Tactical Unit was different. These are the front line officers that we have in mind when we design, manufacture and test our products. We’re proud to be associated with these elite officers.”

The show is hosted by Mykel Hawke, a former special forces operator and star of Discovery Channel's “One Man Army” and “Man, Woman, Wild.” “Elite Tactical Unit: S.W.A.T.” is produced by Winnercomm, an independent sports production company and division of Outdoor Channel Holdings.

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