SIG SAUER Elite Performance V-Crown Ammunition Wins 2016 Shooting Illustrated Golden Bullseye Award for Ammunition of the Year

Newington, NH (January 7, 2016) – SIG SAUER Elite Performance V-Crown Ammunition has been selected as the 2016 Shooting Illustrated Ammunition Product of the Year, winning a coveted National Rifle Association (NRA) Golden Bullseye Award.

The NRA Publications Golden Bullseye Awards acknowledge the finest products available in the shooting sports. The 2016 winners were selected by a seven-member committee from NRA Publications representing more than a century of collective experience in the shooting and hunting industry.

“It is a tremendous honor to win a Golden Bullseye Award, and we appreciate the time and effort the NRA Publications team puts into its testing and selection process each year,” said Dan Powers, president of the SIG SAUER Ammunition Division. “SIG SAUER V-Crown ammunition for personal defense is the result of much research and development, and we are pleased its exceptional performance has been recognized by experts in the industry.”

The proprietary SIG V-Crown bullet combines perfected material specifications and fine-tuned design innovations, using a stacked hollow point cavity, to deliver exceptional on-target energy with maximum weight retention and optimal expansion – for ultimate stopping power. DUCTA–BRIGHT 7A™ coated brass cases also provide enhanced lubricity, offering superior corrosion resistance, and more reliable feeding and extraction.

All Elite Performance Ammunition is manufactured in the United States by SIG SAUER to the same exacting standards as the company’s premium pistols and rifles.

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