SIG SAUER® Promotes Tom Taylor to Chief Marketing Officer, EVP of Sales

NEWINGTON, N.H. (November 30,2015)—SIG SAUER, Inc., has promoted Tom Taylor to the role of Chief Marketing Officer and Executive Vice President –Commercial Sales, effective immediately.

Taylor joined SIG SAUER®this spring after several years at O.F. Mossberg and Sons, Remington,and Smith & Wesson. Prior to entering the outdoor recreation space, he was an executive at Coca-Cola, Inc., for more than 20 years.

As Vice President of Sales and Marketing, Taylor has guided the commercial integration of new business units, including suppressors, ammunition, optics,and airguns, into SIG’s world-class portfolio of handguns and rifles.“

I’m very honored to take on an expanded role leading marketing and commercial sales for one of the global leaders and foremost brands in the firearm industry,” Taylor said.“It will be an exciting challenge to continue building Sig Sauer’s already proven firearm brand reputation and to lead the company into expansion of its new categories such as optics, ammo, suppressors,and advanced sport pellet air guns.”

In announcing Taylor’s promotion, SIG SAUER, Inc., Chief Executive Officer Ron Cohen said: “Taylor’s extensive and varied expertise gives him a clear and detailed understanding of the challenges and opportunities that lay ahead for SIG. His hands-on experience, enthusiasm and credentials to help SIG continue to grow as a complete systems provider of consumer firearms, ammunition, suppressors and optics to the world.”

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