SIG SAUER Nominated for Firearms, Optics, Ammunition, and Innovator of the Year
Newington, N.H. (October 12, 2016) – SIG SAUER, Inc., is pleased to announce that the company has been nominated for four National Association of Sporting Goods Wholesalers (NASGW) Leadership Awards. The NASGW recognized SIG SAUER as a nominee for the “Firearms Manufacturer of the Year,” “Optics Manufacturer of the Year,” “Ammunition Manufacturer of the Year”, and “Innovator of the Year” award categories. The 2016 NASGW Leadership Awards will be presented during the association’s 43rd Annual Meeting on Tuesday, October 25th in Kansas City, Missouri.
“To be recognized in four of the six award categories open to manufacturers is a great honor for all of our employees and a tremendous validation of our strategy to be the foremost complete systems provider,” said Tom Taylor, CMO & Vice President, Commercial Sales at SIG SAUER. “Our primary focus has centered on serving as the most complete source in the industry for our customers and consumers. Award nominations such as this from our distribution partners validate our achievements and that of the positive reception that our products and services are receiving in the marketplace.”
Presented annually, the NASGW Leadership Awards were developed to acknowledge manufacturers who provide outstanding value and service, while excelling in the development of new products. Voted on by wholesale members, each nominee is evaluated based on key criterion that includes distribution methods, marketing, sales and promotion, logistics and operations plus NASGW and industry support. This comprehensive assessment of manufacturer performance has been designed to provide a more balanced appraisal that truly recognizes the best of the best according to NASGW members.
Organized in 1953 and incorporated in 1954, the NASGW is comprised of wholesalers, manufacturers, and independent sales representatives both nationally and internationally. The NASGW members are primarily involved with fishing, hunting, shooting sports accessories and equipment. For more information on the NASGW and the NASGW Industry Awards, please visit www.nasgw.org.