In the fall of 2018, we released the M400 TREAD, a 16" direct impingement rifle engineered to deliver exceptional quality and performance. The gun comes standard with the most sought-after features for today’s AR platform rifles and, unlike most rifles in its class, the TREAD is easily customizable with a full line of purpose-built accessories, designed and built in the USA. While many of our products are geared towards more tactically trained operators, TREAD was built specifically with the first-time buyer in mind.

To better showcase the end-use of the rifle, we traveled to Colorado, Maine, and Rhode Island and filmed individuals with an array of personas and lifestyles, using their personalized TREAD rifles. Check out the videos in the playlist below.

Blood, Sweat & Motorcycles: Take a ride with Julio and see how hard work and a day at the range with his TREAD fuels his passion for freedom.

The Never-Ending Search for Adventure: Lyndsey shows you how the freedom of a life lived outside keeps her on the go and how her TREAD feeds her competitive edge.

Freedom to Roam: Country life is anything but quiet for Karl, see how his TREAD keeps life on the farm interesting.

The Restless Soul with a Wild Heart:Maggie shows you what life in wide open spaces is all about and how her M400 Tread ensures she’s ready for anything