This Data Privacy Policy explains how SIG SAUER Inc. and its affiliates (“SIG SAUER,” “we,” “us,” or “our”) collect, use, disclose, retain, and protect Personal Information, and describes the rights and choices available to individuals whose Personal Information we process.
This Privacy Policy applies to our websites, mobile and desktop applications, online services, devices (where applicable), and other products and services (collectively, the “Services”) that display or reference this Privacy Policy.
If a specific SIG SAUER product, service, or website displays a different privacy notice, that notice governs for that product, service, or website.
This Policy does not apply to third‑party websites, applications, or services that we do not control, even if they are accessible through links on our Services.
Personal Information / Personal Data: Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with an identified or identifiable individual or household.
Sensitive Data: Categories of Personal Information that certain laws afford enhanced protection, such as government‑issued identifiers, precise geolocation, biometric identifiers, health‑related information, account access credentials, and children’s data, depending on context and applicable law.
Processing: Any operation or set of operations performed on Personal Information, whether automated or manual, including collection, use, storage, disclosure, and deletion.
Our Services are not intended for individuals under eighteen (18) years of age. We do not knowingly collect Personal Information from individuals under 18. If you believe we have collected Personal Information from or about an individual under 18, please contact us using the information at this end of this document.
The Personal Information we collect depends on how you interact with our Services and what information you choose to provide.
This may include:
When you access or use our Services, we may automatically collect:
We and our service providers use cookies, pixels, SDKs, and similar technologies to operate and secure our Services, remember preferences, support analytics, and, where applicable, deliver marketing communications.
Our website may use cookies to track items placed in a shopping cart, including when a cart is abandoned, to determine when to send cart‑reminder communications via email or SMS.
We do not share SMS opt‑in information with third parties for purposes unrelated to providing messaging services. We may share Personal Information, including SMS consent status, with vendors that assist us in delivering such communications.
We may receive Personal Information from service providers, business partners, analytics providers, advertising partners (where applicable), and publicly available sources, consistent with applicable law.
We may generate inferences from other data (for example, preferences or approximate location) to improve our Services, prevent fraud, and enhance user experience where permitted.
We use Personal Information for purposes including:
We may disclose Personal Information to:
Service providers and contractors performing services on our behalf
Affiliates and subsidiaries for internal business purposes
Payment processors and financial institutions
Advertising, analytics, and technology partners where applicable
Government authorities or other parties when required by law
Successors in connection with a merger, acquisition, or asset sale
We may also disclose aggregated or de‑identified information that cannot reasonably be used to identify an individual.
You may manage certain privacy preferences, including:
Depending on your state of residence and applicable law, you may have rights to:
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, or destruction. No system is completely secure, and we cannot guarantee absolute security.
Where applicable, we process Personal Information in accordance with international data protection laws, including:
Appropriate safeguards are applied for cross‑border data transfers as required by law.
We may update this Privacy Policy periodically. The “Effective Date” above reflects the most recent revision.
For questions, concerns, or requests related to this Privacy Policy or our data practices, please contact:
SIG SAUER Inc. – Legal Department
Email: [email protected]
Address: 72 Pease Blvd., Newington, NH 03801
Phone: +1 (603) 610‑3000