NEWINGTON, N.H., (May 27, 2020) – SIG SAUER, Inc. is pleased to announce the integration of the Gearfire “Buy Now” option to sigsauer.com to expand the website’s eCommerce capability, allowing consumers to purchase firearms online, direct from local dealers. The new “Buy Now” feature on the firearm product pages, powered by Gearfire, allows the consumer to enter a zip code, and select an authorized SIG SAUER dealer in their region they can buy directly from.

“The addition of Gearfire to sigsauer.com is a great new feature that links our consumers directly from our website to our vast dealer network,” said Tom Taylor, Chief Marketing Officer, and Executive Vice President, SIG SAUER, Inc. “Consumers can easily browse our website, research the SIG SAUER product they want to purchase from wherever they are at any time, and then be connected with a local retailer for purchase.”

The new “Buy Now” dealer locator feature also identifies the SIG SAUER Elite and Master Dealers in the area. These Elite Dealers receive first priority on shipment of new SIG products from our factory, have access to exclusive Elite Dealer product releases, and offer a SIG “store within a store” format with custom fixtures for a complete SIG experience.

“In these times that we are living in, where people are limiting their movement, the integration of Gearfire to sigsauer.com is important to insuring our consumers are connected to our retailers to help facilitate the purchase process,” concluded Taylor.