What is ROSE?

When answering the question, what is ROSE?  You must first start with why? 

Over the course of the last 15 years, there has been a historical shift in the firearms ownership and usage, marked by extraordinary growth of female gun owners.  They took the first step to join the world of firearms use and self-defense, but they continue to search for the connection to get them from the retailer to the range.  

Nearly all programming that exists in the firearms industry is oriented toward males, “super-users”, or those who have and/or spend hours per week shooting and training.  A simple search for “beginner handgun training” can be intimidating and extremely overwhelming; this search will return a broad range of options and even the term “beginning” can be subjective in training.  Sadly, for many, this is where the journey begins and ends, and therefore the reason why we created ROSE by SIG SAUER.

So, what is ROSE?  ROSE was developed by SIG SAUER in collaboration with Team SIG Professional Shooter and 8-time World Champion Lena Miculek.  The mission of the all-new ROSE brand is to help encourage and inspire women to take on the responsibility of their own personal safety through education, training, and community.  

ROSE by SIG SAUER is a holistic program that helps women take the first step toward responsible firearms ownership.  The journey begins with the purchase of a ROSE by SIG SAUER P365 kit that provides you with all the tools you need, including the pistol, extra magazines, safe storage, dummy rounds for training, magazine loader, and a quick start guide to begin your firearms journey and start your training program.  

Whether it is your first firearms purchase, or you are just looking to improve your skills, the full online, step-by-step training course, gets you comfortable handling the pistol from the point you open the box and takes you all the way through to training on the range in guided lessons with Lena or starts you on a path to training at the SIG SAUER Academy and other qualified training.  The educational component is further complimented by an online social community to support and share the journey as you learn and grow.  

The motivation to purchase firearms is personal – it can be about safety, the interest in learning something new, gaining the feeling of independence and self-reliance, or self-defense.  The point is - it’s personal - the journey is yours and ROSE by SIG SAUER was created to get you started, introduce you to a community for support, and guide you along the way. Click here to learn more.